A comunicação correta é essencial para demonstrar a questão dos riscos climáticos
Last fall I was in Helsinki to give two presentations at the 2nd ICOS Scientific Conference. ICOS is the Integrated Carbon Observation System, a European-wide research infrastructure that is developing a harmonized system for collecting and disseminating carbon cycle and greenhouse gas data. In their words, ICOS is an “organisation of eleven member countries and over 100 greenhouse gases measuring stations aimed at quantifying and understanding the greenhouse gas balance of the Europe and neighbouring regions.”
Needless to say, the conference delegates were almost all bio-physical scientists who, I assumed, knew little or nothing about communication theory generally or climate communication research specifically. Keep that in mind as you read on because that informed my approach to the two talks.
In other words, if you are somewhat familiar with the research on climate communication, this should be pretty familiar ground. But if you are new to the topic, I hope this will be a good primer for you.
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